The Winner's Brain

The Winner's Brain

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Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in lifea€”you just need to develop the right brain for it. In The Winnera€™s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter whata€”and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the braina€™s hidden potential, using: a€c Balance: Make emotions work in your favor a€c Bounce: Create a failure-resistant brain a€c Opportunity Radar: Spot hot prospects previously hidden by problems a€c Focus Laser: Lock into whata€™s important a€c Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess a€œwin factorsa€ (like the inventor of Whac-A-Molea„c) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winnera€™s Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.In The Winnera€™s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter whata€”and demonstrate how little it has to do with IQ or upbringing.


Title:The Winner's Brain
Author: Jeff Brown, Mark Fenske
Publisher:Da Capo Press - 2010
ISBN-13:

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