The Practitioner's Guide to Product Management

The Practitioner's Guide to Product Management

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Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.These books will, of course, will fully complement the most popular courses that are being taught by GAa#39;s top instructors.

Title:The Practitioner's Guide to Product Management
Author: General Assembly, Jock Busuttil
Publisher:Grand Central Publishing - 2015-01-06

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