Stealing MySpace

Stealing MySpace

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A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdocha€™s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the sitea€™s acquisition by Murdocha€™s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identitiesa€“including using somebody elsea€™s identity. Stealing MySpace introduces us to the sitea€™s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacoma€™s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and a€œspoofersa€ who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony a€œRupertsa€ on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyara€™s Barbarians at the Gate and Michael Lewisa€™s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon. From the Hardcover edition.Buena Vista Pictures Marketing also used its Myspace community to spread the word about the movie opening by sending out ... Adidas built a profile to promote its sponsorship of the World Cup soccer tournament; Honda built a profile for itsanbsp;...


Title:Stealing MySpace
Author: Julia Angwin
Publisher:Random House - 2009-03-17
ISBN-13:

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